Is mobile the responsibility of the CIO or CMO?
Mobile is changing the internal structures, hiring processes and managerial boundaries of organisations, and new ideas and strong leadership are needed to help marketing and IT teams to work...
View ArticleWhy real-time bidding can save the mobile ad market
Opinion: Jay Stevens of the Rubicon Project says mobile advertising needs to be bolted-on to programmatically traded display to fulfil its potentialArticles in the trade press on mobile advertising...
View ArticleFacebook Home: the start of the mobile social network takeover?
Opinion: With the launch of Facebook home, could we see other social networks becoming more closely integrated with mobile operating systems?Earlier this year, just 18 months after its launch, Google...
View ArticleBeyond the banner: how innovation is taking tablet advertising to a new level
Glassesfree 3D, haptic technology and interactive formats promise to shape the exciting future of ads on tabletsI'm sure I'm not the only one with "sausage fingers". We've all tried to tap on a news...
View ArticleDesigning for real world mobile use
The designer of the opinion-sharing app Polar shares some surprising tips which defy conventional thinking when it comes to mobile user experienceIn a study looking at over a thousand people using...
View ArticleWhat will it take to make us love mobile operators?
A look at the changing state of the mobile industry and what operators can do to keep up with the biggest playersTelco operators play a fundamental role in society, creating and maintaining the...
View ArticleMobile marketing Q&A Grapple CEO Alistair Crane
Company founder explains why CIOs are leading the investment race and how the mobile landscape has changed in recent yearsClient-side marketers and retailers across all industries in the US spent...
View ArticleThe value of branding in the relationship economy
Consumers are still just as interested in great experiences, but now relationships and sharing are part of the processThe way we prepare a children's birthday cake illustrates important changes in the...
View ArticleWith more consumers embracing mobile web, why aren't brands?
Opinion: As The People's Web report reveals the latest mobile consumption habits, Paul Berney of the MMA explains why speed, consistency and security should be at the heart of brands' mobile...
View ArticleSeparating fact from fiction in mobile development
Alex Sbardella details the five most common myths to help developers avoid wasting time or damaging your brandMobile continues to be a hot topic for businesses looking to engage an "always on"...
View ArticleIs 'native advertising' a risky strategy for brands and publishers?
As the line between editorial and advertising continues to blur, the opportunities and challenges are becoming clearerLinkedIn's announcement this week that it is to introduce sponsored updates has...
View ArticlePublishers aren't facing up to the challenge of mobile
Opinion: The piecemeal response to mobile internet consumption by publishers is reminiscent of the music industry ten years ago. If things stay as they are, the future of publishing looks bleakThis...
View ArticleIs your website mobile-friendly?
If your website is cluttered and slow it could be losing you customers, says Dez Derry of digital agency mmadigitalOpinion is divided on the subject of mobile phones. Many people find them helpful for...
View ArticleSix reasons why Zuckerberg's $19bn for WhatsApp is a steal for Facebook
From growth in emerging territories and smartphone user targets to brand diversification and a cornering of the Asian messaging apps market, the WhatsApp deal could be a masterstrokeWhy has Facebook...
View ArticleFacebook buys WhatsApp: time to reconsider the 'we don't sell ads' mantra
Now the messaging platform has been sold to one of the biggest aggregators of personal information, the founders need to be realistic about their future business modelNews of Facebook's acquisition of...
View ArticleCashing in: why mobile banking is good for people and profit
Using digital finance to tackle development problems can improves lives, and offer innovative companies handsome rewardsWhether it is lack of access to water, energy or education, development...
View ArticleThe smartphone goldmine still waiting to be tapped by brands and advertisers
The greatest impact of the smartphone has been on time itself offering brands and advertisers their biggest opportunity so farFor all its promise and the growth graphs shaped like hockey sticks I see...
View ArticleTwitter Amplify will create enormous value for broadcasters and brands
Momentum is growing behind the social platform's flagship TV initiative but how does it work and what impact will it have?With all the major US networks signed up to Twitter Amplify and European...
View ArticleIf advertisers can rise to the mobile challenge, the rewards will be huge
People now spend 20% of their time looking at a smartphone but still only 4% of advertising budgets are spent on mobile adsOne of the most surprising statistics to emerge from Kleiner Perkins Caufield...
View ArticleThe 5G network: when will it launch and what will it mean for consumers?
As mobile users call for faster connectivity and speedier downloads, networks are evolving to meet the demandWhat is 5G?At this stage, it is just a concept. Networks are focused on increasing coverage...
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